The Art of Digital Patient Engagement Virtual Course
Sharing strategies for improving patient communication, gaining feedback and improving health access to increase health awareness as well as improving patients' and practices' digital access.
Aim of this Course
Do you struggle to engage with your patients?
Are you struggling to manage your patients' feedback on multiple online platforms?
Do you want to expand your online presence to better serve the diverse needs of your patient population?
It is an NHS and CQC requirement to engage with our patients, but where do we start?
The NHS 10 Year Health Plan calls for a “profound shift” in how care is accessed; digitally, conveniently, and consistently. Yet, many GP practices still struggle with clunky websites, underutilised online forms, and low patient uptake of the NHS App.
Digital patient engagement is no longer optional; it’s essential for the future of healthcare. This course will not only help you kickstart your journey but also guide you in progressing towards meaningful, sustainable engagement with your patients in the digital age.
Discover how to dramatically boost your patient feedback - including strategies that could help you achieve up to 10x more responses than the annual NHS GP Patient Survey. Learn how to manage the conversation by asking your patients the right questions, in the right way, at the right time.
With over two hours of video-based content, over 45 different lessons, alongside various other resources, this course aims to equip GP Practices with the essential skills and strategies to enhance their digital patient engagement.
Through practical guidance and real-world examples, participants will learn how to create an approachable, accessible, and patient-centred online presence that builds trust, boosts satisfaction, and strengthens community relationships.
Who is this course for?
This course is designed for Primary Care Managers, Operation Leads, Business Managers, PCN Managers, Digital & Transformation Leads, GP Leads or anyone else involved in the Practice's patient engagement processes.
How to partake in this course
This course is primarily video-based and divided into 45 bite-sized lessons, as detailed in the Course Curriculum section below. Each section is bite-sized and focused, typically consisting of 5 lessons that are around 15–25 minutes long in total. This approach allows our students the flexibility to dip in and out and implement any changes as needed, at their convenience.
The sessions are designed to be completed on any device and at any location. All that is required is an internet connection and the desire to make a change!
Alongside all the lessons, there are a number of additional resources for you to use in your Practice.
A free preview lesson is available to watch below.
Please note that this course aims to empower users to review their existing processes and implement a new or revised approach for their Practice.
As a result, this course is not a standard training / how-to guide.
Turn Patient Feedback into Action with This Powerful Combo Offer
Unlock the full potential of your GP practice’s patient experience with our exclusive bundle:
✅ The GP Patient Survey Peer Intelligence Report from My Practice Manager
+
✅ The Art of Digital Patient Engagement course from Perfect Your Practices
This unique pairing gives you both the data and the strategy:
📊 The Report shows you exactly how your practice is performing compared to peers across England – shining a light on what your patients really think.
🎯 The Course then guides you step-by-step on how to respond to that feedback, improve your digital presence, and strengthen patient trust and engagement.
Together, this combo helps you move from insights to impact – not just knowing where the issues are, but confidently fixing them.
If you would be interested in purchasing this combo for a discounted price, please complete our ORDER REQUEST FORM.
Price
This course is now available at the discounted introductory price.
Purchases can be made online via the link below.
Alternatively, if you wish to purchase this course via BACS, please complete our ORDER REQUEST FORM. Upon completion of this form, an invoice will be generated and sent to you.
By purchasing this online course, you agree to Perfect Your Practices Terms of Service.
The Art of Digital Patient Engagement Virtual Course (Introductory Price)
£75
This cost is per practice.
If you wish to purchase this course for more than one practice or PCN, please Contact Us for a quote.
This course will be available for a limited time at this introductory price.
After this time, the course price will increase.
If you wish to purchase this course for more than one practice or PCN, please Contact Us for a quote.
This course will be available for a limited time at this introductory price.
After this time, the course price will increase.
Preview lesson
Introductory Questions
Before diving into the course, we’d love to learn a little more about you and your practice. Understanding where you currently stand in terms of digital patient engagement will help you get the most out of this journey.
It’s short, straightforward, and designed to give both you and us a clearer picture of your starting point. If you'd prefer to talk it through, there's also the option to book a virtual chat.
Course curriculum
This course consists of the following modules and individual lessons.
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How to Study with Perfect Your Practices
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• How to study with Perfect Your Practices
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• Introduction to the Course Trainer
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• Course updates
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Section 1: Introduction to Digital Patient Engagement
- • Welcome & Course Overview Free Preview
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• What is Digital Patient Engagement
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• Why it Matters: NHS / CQC Priorities & Patient Expectations
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• Digital Maturity Self-Assessment
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• Reflections: Putting it into Practice (Section 1)
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Section 2: Improving Digital Access & Inclusion
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• What Digital Inclusion Means for GP Practices
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• Making your Website & Online Services Accessible
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• Writing for Patients: Clear, Accessible & Inclusive Messaging
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• Supporting Patients with Limited Digital Skills
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• Ensuring Digital Services Work for Patients with Disabilities
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• Bridging the Language Gap in Digital Communication
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• The Power of the NHS App & Online Services
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• Reflections: Putting it into Practice (Section 2)
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Section 3: Digital Communication Strategies That Work
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• Running Simple Effective Digital Campaigns
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• Using SMS & Email Effectively
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• Encouraging NHS App Adoption
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• Reflections: Putting it into Practice (Section 3)
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Section 4: Collecting & Using Digital Patient Feedback
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• Why Digital Feedback Matters
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• Understanding Patient Expectations in the Digital Age
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• Responding to Feedback Effectively (The Good, Bad & Ugly!)
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• Digital Patient Participation Group (PPG)
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• Revamping the GP Patient Survey: Boosting Patient Feedback
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• Turning Feedback into Action
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• Reflections: Putting it into Practice (Section 4)
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Section 5: Making Digital Tools Work for Your Patients
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• The Best Digital Feedback Channels for your GP Practice
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• Your Practice Website: What Good Looks Like for the NHS
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• Google Business Profile Mastery
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• Social Media for Practices
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• Facebook Page Mastery
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• Reflections: Putting it into Practice (Section 5)
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Section 6: Measuring Success & Sustaining Digital Engagement
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• Why Measuring Digital Engagement Matters
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• Key Metrics for Tracking Digital Success
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• Tools for Measuring Digital Engagement
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• How to use Data to Improve Digital Engagement
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• Sustaining Digital Engagement Long-Term
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• Top Tips for Creating your Digital Engagement Plan
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• Reflections: Putting it into Practice (Section 6)
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Section 7: Overcoming Common Challenges
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• Common Barriers to Digital Engagement
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• Common Challenges & How to Overcome Them
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• How to Increase Patient Adoption of Digital Services
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• Getting Staff on Board with Digital Tools
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• Addressing Data Security & Patient Trust Concerns
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• Reflections: Putting it into Practice (Section 7)
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Course Wrap Up
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• Final Course Wrap-Up
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• Reflections: Putting it into Practice (Final Course Wrap-Up)
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• Frequently Asked Questions
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• Further Learning & Support
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• Feedback
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Additional Resources
As well as the resources available within this course, you will also have access to the following additional resources.
- Perfect Your Practices To-Do List Planner
- Digital Maturity Self-Assessment
- Progress Reflection Plan
- Practice GP Patient Survey Guide; including website text, images and access to the Canva resource template
- Microsoft Forms DPIA
- Social Media Policy
- Example SMART Objectives Log
Please note that more resources are currently being created and added to this course